企业在危机发生后迟迟不回应,只会让舆论进一步发酵,削弱公众信任。Qǐyè zài wēijī fāshēng hòu chíchí bù huíyìng, zhǐ huì ràng yúlùn jìnyíbù fājiào, xuēruò gōngzhòng xìnrèn.If a company delays responding after a crisis, it will only let public opinion ferment further and weaken public trust.
网上舆论压力越来越大,公司最后不得不公开道歉。Wǎngshang yúlùn yālì yuèláiyuè dà, gōngsī zuìhòu bùdébù gōngkāi dàoqiàn.The pressure of public opinion online grew bigger and bigger, and the company finally had to apologize publicly.
媒体既要反映舆论,也要引导舆论朝好的方向发展。Méitǐ jì yào fǎnyìng yúlùn, yě yào yǐndǎo yúlùn cháo hǎo de fāngxiàng fāzhǎn.The media should both reflect public opinion and guide it in a good direction.